The adverts on Facebook usually have a link between previous websites you’ve been on and items you’ve looked at, they are then tailored to your home page to tempted you to go back and buy. Ok, I understand the concept BUT I can’t handle the temptation!
As a woman, I like online shopping, I do it quite a bit (probably too much). So when I’m looking at a new pair of shoes or a new dress then decide “No, Jo you don’t need them, save your money!”, I then go onto Facebook where the previous item is being pushed in my face. No wonder people are going into debt when you can’t even go o Facebook to talk to friends without being told to buy a handbag!
However, Facebook do completely get it wrong at times aswell. At this moment in time there’s an advert on my home page for powered wheelchairs…dunno where they have got that one from?!
I think the Facebook advert concept is great for fashion retailers, tempting an audience to go back and purchase. So well done Facebook in making me buy those shoes but you didn’t do so well in trying to get me to buy a wheelchair, sorry!
(image from byzblog.com)