Be less Cat, and more Dog

I’m sure you’ve all seen it. O2 has unleashed a new campaign telling the audience to “be more dog”, whatever that means. However, although the slight confusing as to what the advert is actually trying to say (at first), it is my favourite advert on TV at the moment. It’s amazing!

 

 

What do you think? When I first saw it, it stood out, I’ve never seen anything like that before, and I actually enjoyed watching it. That’s what you need for a good advert, right? It took me a while to realize it was advertising O2 but since I pay attention to it every time it’s on it didn’t take me long to remember. So why do we need to ‘be more dog’? And what does that even mean? Well O2 have been very kind and made a video – almost as entertaining as the first – to explain what this concept means. However some may say if it has to be explained then it hasn’t worked very well…

 

 

It’s either an act of genius, or waste of time as it has to be explained. I say an act of genius – I love it.

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6 comments

  1. Both videos are really entertaining. I don’t know anything about the product, but the spots are definitely memorable, so MAYBE I would check out O2. Cute pets and humor are always ideal for ads!

    1. I agree, it’s the perfect recipe for a good advert. O2 are a mobile network provider, hence why the confusion as to what the advert was actually advertising. I hope the next few adverts from them follow in the same footsteps.

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