What comes to mind when someone mentions a ‘viral’ video? Is it a musical marriage proposal? Twerking gone wrong? Or even a young child shouting “Charlie bit my finger”? If it any of the above do come to mind then I’m not surprised as that’s what I would think of too.
Just to clear it up for any not aware of the term viral video – it’s when a video becomes very popular by people sharing it to others usually via the internet. Usually we find viral videos to be funny, very sweet or unique. However this video I have shared below I am surprised became viral.
This video is very emotive, with a strong message. Without being an advert for “Don’t Drink and Drive” it acts as one. It comes from a campaign/group called Because I Said I Would. They have a YouTube page, a Facebook page and a Twitter feed. When trying to find out what this group is about I came across the following… Because I said I would is a social movement dedicated to bettering humanity through the power of a promise. To encourage positive change and acts of kindness, we send “promise cards” to anywhere in the world at no cost. Because I said I would executes charitable projects in support of other non-profit organizations and good they bring into the world. (http://www.youtube.com/user/becauseisaidiwould/about).
I doubt you’ll see another viral video like it so give it a watch.
all marketing things 