Pepsi VS Coca Cola

I am slightly late in blogging about this particular subject as this post is back dated to Halloween! The latest battle between the well known coke brands, Pepsi and Coca Cola remind me why I chose to go into advertising…it’s fun! Pepsi came out fighting this October when they showed a playful print ad of a Pepsi can dressed up as Coca Cola to look scary on Halloween. Here it is…

Pepsi HalloweenFunny, right? Great little advert poking fun at Coca Cola and I cannot fault them for it. However the battle between them both gets better when you see Coca Cola’s response to it…

coke responseGenius! Well done Coca Cola, I personally think you won this battle. I love playful wars between brands as long as they are just that – playful. What’s the point in seriously trying to ruin a brands reputation? You lose credibility by doing that, in my opinion anyway. So banter like this, and clever banter at that I very much appreciate. Personally I prefer Coca Cola anyway, and as it is nearly Christmas I’m all over their brand from the moment I see their Christmas advert. However, Pepsi definitely deserves a lot of a credit for even having the guts to tease Coke. Thumbs up for all!

Do you have a favourite advert? Do you have a preference in the brands?

 

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