Take a look at the fabulous Nikkie, who is well known on YouTube for her make up tutorials. She has (at this particular moment in time) 347,391 subscribers on YouTube, all who can’t wait to learn her next trick of the trade. However, the following crash course probably shocked the majority of the 1,588,991 viewers…
Did you think it was a normal make up tutorial? So did I. Such a creative campaign from Volkswagen, the shock factor definitely grabs the audiences attention and gets the message across, in my opinion, of course.
“500,000 crashes are caused by women drivers applying make-up.”
This was published in YouTube on 5th April 2012, so although it went viral at the time, it didn’t manage to reach me. Instead I came across this video in a lecture at University and thought it was definitely worth a blog post, a clever advert that needed to be shared. However, I’m sure this goes without saying but the message is infact very serious and if failed to be taken seriously can result in a fatal disaster. Although the creativity of it deserves a lot of credit that doesn’t take away from the seriousness of the message. I’m sure young women can learn a valuable lesson from this advert, and it may reveal to them the possibilities of what could happen by doing something which they may think is so minor, such as putting on lipstick whilst driving. Also by plotting the advert into social media, somewhere where people would least expect to see an advert makes it all the more effective. It also is aimed at the exact target audience. I wish I had seen this advert sooner!
Creativity and originality wins every time!