Random

Different posts that don’t fit into my usual categories.

Look Up From Your Smart Phone

The purpose of this blog post is just to share this YouTube video to any of those who have not already seen it. We live in a society where we are obsessed with media and our smart phones are our closest friends. We capture every moment and make it picture perfect, focusing more on how the image will come out rather than the memory we are creating. Sadly, this is now the norm for the younger generation, our social reality becomes our main reality.

I found this video being shared on Facebook by numerous friends, clearly showing it has made quite a few people stop and think. As a result of this, I am going to make sure when I am out with friends, then I’m out with friends, real friends, not virtual ones, make memories, have a laugh, have real life social interactions that I will remember for a lifetime.

Here’s another video I found;

It may not be as long as the first one, but the concept is similar. It makes you realize what you really miss out on when your eyes are glued to your smart phones, you don’t see what is really happening.

But the phone’s down and enjoy what’s really around you…

How To Write A Successful And Popular Blog Post

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Since starting allmarketingthings, I have read different articles on how to make your blog successful and have read popular blogs to try and follow suit – because let’s be honest, everyone wants a good blog don’t they? But blogging can not only just be a hobby and a way of releasing creativity, it can also be a way of making some extra cash on the side (and a pair of UGG boots too – so I’ve been told!) Since I found out this attractive bit of news I’ve looked into the success of blogs even more, not for making some extra money now, but for leaving the option open in the future, should I want to do it. 

One thing I found out whilst researching is that the title of your blog post is very important! It has to be something people want to read about… so if you’re reading this now then I’ve done a good job haven’t I? I wasn’t actually planning on explaining how to write a popular and successful blog post, as I haven’t even managed to do it myself (yes, the maximum amount of likes I have had on one post is only 5) but I was going to recap some things I have read. Naming your blog post something more interesting than the content could be called false advertising, however, I would like to call it a one off scientific experiment to see how many views this actually gets.

Another thing I have found out is making relationships with other bloggers and seeing what others are doing does help. You can gain inspiration for things to write on your own blog and it can give you the motivation to write a post (sometimes we all need a little push don’t we?). If not for either of these reasons then just do it for the sake of reading. There are some great blogs out there waiting to be discovered, covering all different hobbys and interests. By making relationships with other bloggers you automatically make one more virtual friend who may just visit your blog just because they want to read whatever you’re writing, and vice versa.

This is just a tip I am popping in here from my own experience. Blogging is a hobby, so enjoy it. Write about what inspires you, what makes you think, and what do you find fascinating. English has never been a favourite subject of mine, however since blogging I have found my own style of writing and through validation of what other bloggers are doing I realised it’s okay to show your personality through your writing. I prefer reading blogs which are written in a similar way to magazines, as though I am in a conversation, and so I write in a similar way. Since having a blog I can now say it has become a hobby, something that was once a chore now I enjoy doing as a pass time… hence why I am writing at 1.39am on a Friday morning.

I unfortunately have to say there are no more blogging tips now. As I explained previously the title was a bit of a cheat anyway to see whether an informative (and probably highly searched) phrase gathers more views. I’m sure I will blog about my findings at a later date. Until then… keep blogging!

Another Unhappy Customer

Just like every week I have been wondering what to write about in my next blog post. I came to the conclusion that as I’m getting a degree in Advertising AND Brand Management I will talk about about a brand which I have been thinking/screaming about recently – Blackberry. I have a Blackberry Curve at the moment, and thankfully the torturous 24 month contract I have had with it is finally ending soon.

bb Obviously the past 24 months has been enough to make me realize I will never be getting one again but for the sake of this blog post I wanted to see what other people thought of the phone/brand and also see how it’s doing. Clearly by the above picture it must be a universally known fact that BB Curve’s are, well, awful. I looked on the website Mashable for any info/articles about the brand and found the following articles titles: Who Would Buy Blackberry? (Aug 12, 2013), Blackberry Has Sought Buyers Since 2012 (Aug 13, 2013) and Blackberry PlayBook Is as Good as Dead (Jun 28, 2013). There were plenty more where those came from too. But what I want to know is how could such a massive brand go so wrong?

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My issues with Blackberry come with the fact my phone only just lasted 12 months into the 24 month contract – for the last year I’ve had a partially working phone. The middle button (select/enter) key does not work, recently I’ve been having issues with scrolling anywhere on the menu of my phone, the battery is horrendous as one minute the battery will tell me it’s full then next it’s died and wont turn on, the dreaded “Blackberry clock” comes on the screen on a regular basis (to those lucky non BB users it means it’s froze and you have a long wait ahead till it works again), I could go on and on but I’ll just leave it there.

You would think the basics of being a successful brand would be; sell a good product, advertise/market yourself, and good customer service (obviously I am aware there’s much more that just this but you would think they would atleast get these sorted first?!). So why doesn’t Blackberry sort out their problem – bad products?!

Rant over.

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(image from troll.em.com)

The things you can do in a couple of minutes…

photo edit

As an advertising student I do spend a lot of time looking at different adverts that are in the media. But also, as a woman, I pay attention to how women look in these adverts – mainly their slim, tanned, disproportional bodies. We constantly see “perfect” women in adverts from perfume to clothes – for male and female.  It’s difficult to tell what is actually real on these “perfect” women we are shown. 

So… one day I decided to have a play around with one of my holiday snaps from this year. As you can see, the photo on the left is the real one where I look very pale which not much make-up, then on the right I magically have a three-week-Caribbean-holiday tan, blusher and a touch of lippy! I know it’s not the best of editing – but I didn’t spend very long on it and I don’t have Photoshop. But it gives an idea of how much can be changed, I even found a “skinny” edit feature which slim down your face and body on the photo!

Don’t get me wrong, I am not gullible, I am very aware that the majority of the things we see in the media are not real and have been tampered with in some way. But, I do think it’s crazy that we can take a picture of someone and through editing we could change their skin colour, weight, height, make-up and facial features – all in a few clicks! I’m all for touching up photo’s and making things picture perfect for advertising campaigns but I don’t agree with showing young women disproportionate pictures of women and making them think it’s possible to look like them.

NOTE TO YOUNG WOMEN: DON’T BELIEVE EVERYTHING YOU SEE.

Challenge 60

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What is it?

Well, Multiple Sclerosis (or MS for short) affects over 2.1 million people worldwide. Here’s what the MS Society say about it:

Multiple sclerosis (MS) is a condition of the central nervous system. In MS, the coating around nerve fibres (called myelin) is damaged, causing a range of symptoms. Around 100,000 people in the UK have MS. It’s normally diagnosed in people between the ages of 20 and 40, and affects almost three times as many women as men. Once diagnosed, MS stays with you for life, but treatments and specialists can help you to manage the symptoms. We don’t know the cause and we haven’t yet found a cure, but research is progressing fast.

What is the MS Society doing?

At the moment there is a #Challenge60 (in-case you want to track it on Twitter) campaign – where in 60 days they want to raise £250,000 to fund vital MS research. They are asking for volunteers to fund-raise to help reach their goal, and also wonderful human beings to donate/sponsor the people doing fundraising. (At least I’ve mentioned a marketing campaign somewhere in here – now this links to my blog name 😉 )

Why does it affect me?

My Dad was diagnosed with MS over 10 years ago now, and as a family we deal with the consequences of the illness. It’s an evil illness – but it takes strong people to deal with it, I admire and respect them all. As a result of this I like to keep an eye on the MS Society and do whatever I can to help, they do an amazing job and I know this very well.

What am I doing?

I am taking part in the Great Manchester Cycle on the 30th June, where I will be cycling a marathon through the center of Manchester. I am trying to raise as much as possible and help the MS Society reach their target. For any one who would like to sponsor me, any amount would be hugely appreciated and it’s going towards a great cause.

www.justgiving.com/jomcgrann – Here’s my page explaining what I am doing and where people can donate. The money goes directly to the MS Society. Even a pound would be hugely appreciated.

Thank you all for reading and spread the word of Challenge 60!