A Crash Course To Shine

Take a look at the fabulous Nikkie, who is well known on YouTube for her make up tutorials. She has (at this particular moment in time) 347,391 subscribers on YouTube, all who can’t wait to learn her next trick of the trade. However, the following crash course probably shocked the majority of the 1,588,991 viewers…

Did you think it was a normal make up tutorial? So did I. Such a creative campaign from Volkswagen, the shock factor definitely grabs the audiences attention and gets the message across, in my opinion, of course.

“500,000 crashes are caused by women drivers applying make-up.”

This was published in YouTube on 5th April 2012, so although it went viral at the time, it didn’t manage to reach me. Instead I came across this video in a lecture at University and thought it was definitely worth a blog post, a clever advert that needed to be shared. However, I’m sure this goes without saying but the message is infact very serious and if failed to be taken seriously can result in a fatal disaster. Although the creativity of it deserves a lot of credit that doesn’t take away from the seriousness of the message. I’m sure young women can learn a valuable lesson from this advert, and it may reveal to them the possibilities of what could happen by doing something which they may think is so minor, such as putting on lipstick whilst driving. Also by plotting the advert into social media, somewhere where people would least expect to see an advert makes it all the more effective. It also is aimed at the exact target audience. I wish I had seen this advert sooner!

Creativity and originality wins every time!

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As An Advertising Student, This Offends Me…

What is the point in people studying advertising, or putting money into creating an advert to showcase your brand or product if the advert itself is absolutely shocking?! This morning, as I’m minding my own business trying to get on with uni work (coincidentally Advertising Management work), I have ITV on in the background watching This Morning, and BAM, there I see this horrific advert during the break. This is the offensive Kitty Bingo advert…

Is it me or is it just terrible? I understand that these two women are probably what you would stereotype “crazy cat ladies”, however would it even appeal to others who are stereotyped the same? I can’t understand the audience or how it would even appeal to anyone. Not to mention the acting is shocking.

I can’t really imagine why someone would pay for that advert to be created, even the clouds in the background look like a child’s drawing. If this is all they could of afforded then sadly I think they would have been better spending their money elsewhere. There’s no need to come up with shockingly bad adverts when there are so many different and creative ways of getting the message across.

However, after ranting about everything I hate about the advert, I will actually give them some credit… the cats are cute.

“A Bad Voice Over Can Ruin An Advert”

As I study Advertising, as part of our Advertising Management Unit at Uni this year we have to create our own advert. On the weeks leading up to filming our advert our lecturer made sure that it was drilled into our heads that “a bad voice over can ruin an advert”. Some accents just won’t work, women’s voices won’t usually work, and if the person sounds dull/boring… it also just wont work. So reflecting on this idea – which my lecturer has done a good job of drilling in my head – I came across a Christmas advert this year where I think the voice just does not work.

Here’s the advert…

 

My issue is the boys voice, as he’s going doing his good deeds he’s telling us what he’s doing and why. But I just don’t think his accent works. It reminds me of the accents you hear on Coronation Street, so I’m going to guess it’s a North-West accent (could be wrong though as I am horrendous at placing accents). Anyhow, I love the idea behind the advert, ‘the joy of giving’ and all that but I can’t help but think the accent ruins it. It’s supposed to make me think “aww, isn’t that lad sweet giving presents to everyone”, however I’m left thinking that his voice is terrible and insincere (not quite what Boots were trying to do)! It annoys me every time.

Am I the only one who thinks this voice just doesn’t fit the accent? Is it a an example of how a bad voice over can ruin an advert?

P.S. If the lad who’s voice was used to make the advert just happens to stumble across this blog post for some unknown reason, no offense to you mate, it’s the advert I have an issue with, not you.

Rant over. 

Pepsi VS Coca Cola

I am slightly late in blogging about this particular subject as this post is back dated to Halloween! The latest battle between the well known coke brands, Pepsi and Coca Cola remind me why I chose to go into advertising…it’s fun! Pepsi came out fighting this October when they showed a playful print ad of a Pepsi can dressed up as Coca Cola to look scary on Halloween. Here it is…

Pepsi HalloweenFunny, right? Great little advert poking fun at Coca Cola and I cannot fault them for it. However the battle between them both gets better when you see Coca Cola’s response to it…

coke responseGenius! Well done Coca Cola, I personally think you won this battle. I love playful wars between brands as long as they are just that – playful. What’s the point in seriously trying to ruin a brands reputation? You lose credibility by doing that, in my opinion anyway. So banter like this, and clever banter at that I very much appreciate. Personally I prefer Coca Cola anyway, and as it is nearly Christmas I’m all over their brand from the moment I see their Christmas advert. However, Pepsi definitely deserves a lot of a credit for even having the guts to tease Coke. Thumbs up for all!

Do you have a favourite advert? Do you have a preference in the brands?

 

Here Comes The Christmas Adverts…

Hands down, the bear and the hare is my favourite Christmas advert of 2013.

This Tesco one is a nice little video to watch – don’t know how good it is in terms of advertising but it certainly makes me feel Christmassy!

And of course, the Marks and Spencer’s advert is also a winner this year – as it is almost every year!

How Important is Picking Your Placement Year?

Manchester City

As a second year University student I’m about to make, yet another, big decision which will affect my future career. As I’ve chosen to do a sandwich year before I graduate – otherwise known as a year in industry – my second year is all about getting the placement. Most placement opportunities are based around the idea that you take your placement with them, learn the basics in that year, then come back to them when you graduate as your full-time career. But what if I’m not 100% sure what I want my full time job to be when I graduate?

As I’m studying Advertising & Brand Management and I am an intern at a digital marketing agency, I have a lot of different possible routes I could go down and all are very different careers. My options are so spread out it’s difficult to decide what’s right for me – especially in the areas where I haven’t have much real life experience in. So far all the huge blue chip companies are advertising their placement opportunities and almost ALL are in London. Great city but no thanks, not for me, I’d rather stay in Manchester! So all these available opportunities don’t apply to me, and I’ll have to wait till after Christmas to start seeing the Manchester based placement opportunities. Thankfully Manchester is full of great agencies and companies and is growing in becoming a major city for business.

Hopefully a placement opportunity comes up giving me experience in all different areas to give me a better idea about what area I can see myself working in, and is based in Manchester. If anyone has any tips or experiences on getting a placement year, all comments are welcome! I don’t really like the pressure of potentially picking my future job in the next few months, but I suppose nothing is set in stone. Things are still subject to change. Come on Manchester, let’s hope you offer the perfect placement…

(image from personalcareermanagement.com)

A Day in the Life of an Intern.

First Day.

(Image from camp4collective.com

As I’ve mentioned in a previous blog post, my University (MMU), offers a unit in our degree which gives us the option to go out and get an internship at a marketing/advertising/PR agency. We either go out and work for one day a week, unpaid, at an agency/company and get marked in a number of different ways and it ends up going towards our 2nd year grade. If we don’t go out and get an internship you then have to attend lectures and seminars, and get marked in a different way. All in all – the ‘Agency Life’ route sounded so much more interesting so here I am…

I ended up getting an internship at a small, yet growing, digital marketing agency in Manchester city center called 3 Door Digital (which I was very happy about). I wasn’t really sure to expect, especially since I haven’t done work in this sector before – my previous job was a waitress/bar worker and now I work in a shop so you can’t really compare them. I started a week later than my friends at Uni did so as soon as I got the opportunity I asked them what their days were like, what they did and did they like it, so I could prepare myself for mine. Since one of them said “I got given a huge stack of paperwork to read through as soon as I got there”, it made me slightly less excited to start mine.

After an early start to get there for 8.30am I found myself in the office, full of chatty friendly people and realising it probably will be a pretty good year with this company. I went to a meeting with my boss at 10am, and spent 9-10 going through a strategy plan that was made for the client and added anything to it I thought was necessary. Once the meeting was over, back to the office to type out plans that had been spoken about in the meeting. Then that afternoon the person who deals with content strategy showed me how to do content writing (I think that’s what it’s called). And sooner than later the day was over! 4.30 it was the mad dash to the bus stop and the hour ride home.

Pretty good start if you ask me, can’t wait to go back. For the first time in ages I actually think I’ve gone down the right career path…

Guinness – Made Of More

This is the latest Guinness advert which started to be shown last month (September 2013). The reason I have decided to blog about this particular advert this week is because I love the concept and the meaning of friendship and selflessness is truly shown by the people in the ad. As we see a group of young men all taking part in a game of wheelchair basketball, we’re shown an intense game and a great deal of teamwork. Then, once the game is over, all but one of the men stand up out of their wheelchair and head out – one giving the last gent, still in the wheelchair a pat on the back. The meaning behind the advert is very sweet and also portrays disability in a positive light – showing they are still normal people. After the game they head out to the pub and each celebrate with a pint of guinness.

Although I love the advert and it’s had a lot of positive press since it’s release I can’t help but wonder what the motivation behind the advert was? Does Guinness really want to change perceptions of disability? Or did they just create this advert because they knew most people would see it and think “Oh that’s a nice thing Guinness have done”?  I tried researching to see if Guinness has had any other links with disability or wheelchair based sports but wasn’t able to find one. I don’t think we’ll be seeing a similar message from Guinness again. Despite being unsure of their motive behind this advert, I won’t take it away from them that they have been very successful and have created a truly heart warming ad. The figures show it’s success as it went viral very quickly generating over 3 million views in 4 days. It’s definitely in my top 20.

Be The Artist, Not The Canvas

steinlager-beer-thug

I found this piece of advertising on http://www.adsoftheworld.com whilst trying to find some inspiration for this weeks blog post. It is from the company Steinlager, shedding light on the idea people need to drink responsibly – but as you can see, they do it in a very humorous way.

I’m sure we all know someone who has been drawn on when been drunk (or maybe it was you), so it’s something an audience can connect with and possibly be reminded of an old memory. Steinlager is a lager-style beer which is brewed in New Zealand. So there’s alcohol brands trying to spread the word that people need to drink responsibly? I wouldn’t of believed it before.

I love how Steinlager are trying to joke with the audience, using the motto to hint to the audience to be the person drawing on the drunk one – don’t be the one who’s drank too much who’s going to wake up tomorrow with drawn on glasses/bra/moustache. Alcohol brands will struggle in a lot of cases trying to tell the audience “drink responsibly, alcohol can cause damage, but come and buy our booze” as both go against each other. Here’s another advert from the ‘be the artist’ campaign…

steinlager-beer-bald

It’s a very clever advert and definitely gets an 8/10 from me.

“I killed a man.”

What comes to mind when someone mentions a ‘viral’ video? Is it a musical marriage proposal? Twerking gone wrong? Or even a young child shouting “Charlie bit my finger”? If it any of the above do come to mind then I’m not surprised as that’s what I would think of too.

Just to clear it up for any not aware of the term viral video – it’s when a video becomes very popular by people sharing it to others usually via the internet. Usually we find viral videos to be funny, very sweet or unique. However this video I have shared below I am surprised became viral.

This video is very emotive, with a strong message. Without being an advert for “Don’t Drink and Drive” it acts as one. It comes from a campaign/group called Because I Said I WouldThey have a YouTube page, a Facebook page and a Twitter feed. When trying to find out what this group is about I came across the following… Because I said I would is a social movement dedicated to bettering humanity through the power of a promise. To encourage positive change and acts of kindness, we send “promise cards” to anywhere in the world at no cost. Because I said I would executes charitable projects in support of other non-profit organizations and good they bring into the world. (http://www.youtube.com/user/becauseisaidiwould/about).

I doubt you’ll see another viral video like it so give it a watch.