allmarketingthings

How To Write A Successful And Popular Blog Post

Blog

Since starting allmarketingthings, I have read different articles on how to make your blog successful and have read popular blogs to try and follow suit – because let’s be honest, everyone wants a good blog don’t they? But blogging can not only just be a hobby and a way of releasing creativity, it can also be a way of making some extra cash on the side (and a pair of UGG boots too – so I’ve been told!) Since I found out this attractive bit of news I’ve looked into the success of blogs even more, not for making some extra money now, but for leaving the option open in the future, should I want to do it. 

One thing I found out whilst researching is that the title of your blog post is very important! It has to be something people want to read about… so if you’re reading this now then I’ve done a good job haven’t I? I wasn’t actually planning on explaining how to write a popular and successful blog post, as I haven’t even managed to do it myself (yes, the maximum amount of likes I have had on one post is only 5) but I was going to recap some things I have read. Naming your blog post something more interesting than the content could be called false advertising, however, I would like to call it a one off scientific experiment to see how many views this actually gets.

Another thing I have found out is making relationships with other bloggers and seeing what others are doing does help. You can gain inspiration for things to write on your own blog and it can give you the motivation to write a post (sometimes we all need a little push don’t we?). If not for either of these reasons then just do it for the sake of reading. There are some great blogs out there waiting to be discovered, covering all different hobbys and interests. By making relationships with other bloggers you automatically make one more virtual friend who may just visit your blog just because they want to read whatever you’re writing, and vice versa.

This is just a tip I am popping in here from my own experience. Blogging is a hobby, so enjoy it. Write about what inspires you, what makes you think, and what do you find fascinating. English has never been a favourite subject of mine, however since blogging I have found my own style of writing and through validation of what other bloggers are doing I realised it’s okay to show your personality through your writing. I prefer reading blogs which are written in a similar way to magazines, as though I am in a conversation, and so I write in a similar way. Since having a blog I can now say it has become a hobby, something that was once a chore now I enjoy doing as a pass time… hence why I am writing at 1.39am on a Friday morning.

I unfortunately have to say there are no more blogging tips now. As I explained previously the title was a bit of a cheat anyway to see whether an informative (and probably highly searched) phrase gathers more views. I’m sure I will blog about my findings at a later date. Until then… keep blogging!

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How Important is Picking Your Placement Year?

Manchester City

As a second year University student I’m about to make, yet another, big decision which will affect my future career. As I’ve chosen to do a sandwich year before I graduate – otherwise known as a year in industry – my second year is all about getting the placement. Most placement opportunities are based around the idea that you take your placement with them, learn the basics in that year, then come back to them when you graduate as your full-time career. But what if I’m not 100% sure what I want my full time job to be when I graduate?

As I’m studying Advertising & Brand Management and I am an intern at a digital marketing agency, I have a lot of different possible routes I could go down and all are very different careers. My options are so spread out it’s difficult to decide what’s right for me – especially in the areas where I haven’t have much real life experience in. So far all the huge blue chip companies are advertising their placement opportunities and almost ALL are in London. Great city but no thanks, not for me, I’d rather stay in Manchester! So all these available opportunities don’t apply to me, and I’ll have to wait till after Christmas to start seeing the Manchester based placement opportunities. Thankfully Manchester is full of great agencies and companies and is growing in becoming a major city for business.

Hopefully a placement opportunity comes up giving me experience in all different areas to give me a better idea about what area I can see myself working in, and is based in Manchester. If anyone has any tips or experiences on getting a placement year, all comments are welcome! I don’t really like the pressure of potentially picking my future job in the next few months, but I suppose nothing is set in stone. Things are still subject to change. Come on Manchester, let’s hope you offer the perfect placement…

(image from personalcareermanagement.com)

A Day in the Life of an Intern.

First Day.

(Image from camp4collective.com

As I’ve mentioned in a previous blog post, my University (MMU), offers a unit in our degree which gives us the option to go out and get an internship at a marketing/advertising/PR agency. We either go out and work for one day a week, unpaid, at an agency/company and get marked in a number of different ways and it ends up going towards our 2nd year grade. If we don’t go out and get an internship you then have to attend lectures and seminars, and get marked in a different way. All in all – the ‘Agency Life’ route sounded so much more interesting so here I am…

I ended up getting an internship at a small, yet growing, digital marketing agency in Manchester city center called 3 Door Digital (which I was very happy about). I wasn’t really sure to expect, especially since I haven’t done work in this sector before – my previous job was a waitress/bar worker and now I work in a shop so you can’t really compare them. I started a week later than my friends at Uni did so as soon as I got the opportunity I asked them what their days were like, what they did and did they like it, so I could prepare myself for mine. Since one of them said “I got given a huge stack of paperwork to read through as soon as I got there”, it made me slightly less excited to start mine.

After an early start to get there for 8.30am I found myself in the office, full of chatty friendly people and realising it probably will be a pretty good year with this company. I went to a meeting with my boss at 10am, and spent 9-10 going through a strategy plan that was made for the client and added anything to it I thought was necessary. Once the meeting was over, back to the office to type out plans that had been spoken about in the meeting. Then that afternoon the person who deals with content strategy showed me how to do content writing (I think that’s what it’s called). And sooner than later the day was over! 4.30 it was the mad dash to the bus stop and the hour ride home.

Pretty good start if you ask me, can’t wait to go back. For the first time in ages I actually think I’ve gone down the right career path…

The Intern…(Or At Least Trying To Be!)

hilary devey(Image from Channel4.com)

Many of you may have seen Hilary Devey’s new Channel 4 show ‘The Intern’, a show giving young people a chance to get their dream job. I love the idea of it and also loved watching it too.

As I’m a University Student, I’ve just completed my first year and I’m currently in the same boat as many other youngsters trying to get a job or a summer internship. I understand how frustrating it is applying for jobs and people don’t reply back or even seeing jobs requiring ‘experience’ (yet no one will hire you or take you on in the first place to give you that experience). So when I heard about the concept of the programme I was happy, and I hope as a result of this employers in the future will be more willing to give youngsters a chance to see what we are actually capable of.

I’ve seen an article on The Telegraph of someone offended by the series – http://www.telegraph.co.uk/culture/tvandradio/9969852/Hilary-Deveys-new-Channel-4-show-is-an-insult-to-interns.html but I completely disagree! I don’t think it “humiliates youngsters who are desperate for a job” – I’m assuming neither do the people who got a job out of it do either! It’s true, we ARE desperate for a job, it’s not embarrassing it’s a fact. Hilary has given youngsters an uplifted spirit and I’m going to carry on searching for a job till I get one!

What are your views of the programme? Or are you in the same situation as me and the people from the show?

A Window Shoppers Dream

addicted-to-pinterest

(Image from www.pinterestnews.org)

The first step is admitting you have a problem, right? OK I admit it, I’m addicted to Pinterest!!

As being someone who loves going into shops and looking at what’s on offer without having an intention to purchase, it’s great for me! I can snoop through all different fashion items and add them to my fashion board without spending a penny!

When I first heard of Pinterest I thought, right so you gather all pictures you like…then what? Nothing? Well then, what’s the point of that!? Then I tried it and I love it – I know it’s a complete waste of my time but I enjoy gathering ideas and looking through interesting pictures.

I have different boards for tattoo ideas, travel ideas and fashion. I only have 8 people following be – but that’s beside the point, I do it for myself!

I think it’s definitely a woman’s site/app, I could never see a man using it; I don’t think they would enjoy it at all. But it’s a site that I would recommend for all women who like materialistic things, seeing what they want to own but may not be able to afford, or even women who like arts and crafts and want to gather different ideas.

Definitely a site you need to discover if you haven’t already.

Thomas Cook’s ‘irresponsible ad’

Thomas Cook’s ad from December 2012 was banned due to being irresponsible and sending negative messages to children.

Thomas-Cook-sign-at-East--007Click image to view advert on YouTube.

(Image from http://www.theguardian.co.uk)

As the holiday goers are queuing to jump back on the coach to head back to the airport to end their holiday, a man walks over to the coach and vandalises one of the wheels so the coach cannot go anywhere. It is supposed to match the tagline “holidays you won’t want to return from” as he doesn’t want to go home. He does this act of vandalism in view of children in the queue – this is where the problem arises for it being irresponsible and I agree.

However aside from that it does send a bad message to children about vandalism and bad behaviour, I think it shouldn’t have been aired due to the tagline being useless. Holidays are supposed to be exciting family experiences that are looked forward to all year round, irrespective of who you book with. The majority of people who go on holiday don’t want to return back home due to the good time their having, how does this advert set Thomas Cook aside from the others? The tagline could fit any travel agents.

I think Thomas Cook need to be more creative and think outside of the box. They also need to think sensibly about what they are showing and try not to get an advert banned…again, but also think about what differentiates them from competitors, I think the whole campaign was a poor move from their marketing department. They need to step up if they want more people to consider them for future holidays because they are not a company I’d even recall.