Be The Artist, Not The Canvas


I found this piece of advertising on whilst trying to find some inspiration for this weeks blog post. It is from the company Steinlager, shedding light on the idea people need to drink responsibly – but as you can see, they do it in a very humorous way.

I’m sure we all know someone who has been drawn on when been drunk (or maybe it was you), so it’s something an audience can connect with and possibly be reminded of an old memory. Steinlager is a lager-style beer which is brewed in New Zealand. So there’s alcohol brands trying to spread the word that people need to drink responsibly? I wouldn’t of believed it before.

I love how Steinlager are trying to joke with the audience, using the motto to hint to the audience to be the person drawing on the drunk one – don’t be the one who’s drank too much who’s going to wake up tomorrow with drawn on glasses/bra/moustache. Alcohol brands will struggle in a lot of cases trying to tell the audience “drink responsibly, alcohol can cause damage, but come and buy our booze” as both go against each other. Here’s another advert from the ‘be the artist’ campaign…


It’s a very clever advert and definitely gets an 8/10 from me.

Audience, Are You There?


Create a blog: check.

Blog on a regular basis: check.

Mention your blog on social media sites to generate an audience: check.

Get people to comment: errrrrr…

Since I’m a relatively new blogger I’m learning things on a regular basis in the blogging world, and I have noticed that blogs are either ridiculously popular with 100+ likes, plenty of comments and many many followers, or have 3 maximum likes and never a comment. So what makes a blog go from ‘you’re lucky if 5 people read your latest post’ to ‘this is a blog equivalent of a newspaper’?

I’ve been brainstorming ideas as to why some are popular and some just aren’t. Is it because you need to create a large, loyal audience/fan base then the communication will start or it is because the post are just, well, dull? Or maybe you need one person to comment then others follow? Who knows? – I obviously don’t!

It seems like in the blogging world you’ve either got it, or you haven’t. Your followers seem to grow, your likes & comments grow and you have a loyal readership, OR, you waste your time every week and basically talk to yourself but do it online. Like most of you, I’m hoping I’m the first one. Watch this space.

(Image from