Campaign

Nerds Today, Bosses Tomorrow.

This weeks blog post is purely just to show my love for this anti-bullying advert I came across this morning – I’m sure many of you will come across it shortly as it’s making its way round the web virally. As I am already a big fan of Saatchi & Saatchi, this possibly made me love them that little bit more.

This advert shows the typical school nerds getting bullied whilst singing their hearts out to the tune of “I Will Survive”. The lyrics in the song and the message of the advert is an unseen twist to usual anti-bullying campaigns (you know, the ones which make you want to jump into your TV and give the bully victims a hug?!) It gives the bully victims power and hope, and quite probably a realistic message to the bullies for the future – these clever nerds at school could well be your future bosses!

Genuis. I love Saatchi & Saatchi!!

 

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Girl Power

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I love brands which promote strong women, and show young girls who are the real female role models in this society are. The real role models are the successful, happy, strong, powerful women – in my opinion rather than women who only have their looks.  So this week I have decided to promote girl power by showing M&S’s new campaign.

Marks and Spencer have created their 2013 Autumn Collection campaign, which has been named “Britain’s Leading Ladies”. I’m all for strong women sticking together and showing girl power – so I love this campaign! M&S have chosen 12 women to represent Britain’s Leading Ladies. These women are: Ellie Goulding, Helen Mirren, Katie Piper,  Helen Allen, Nicola Adams, Monica Ali, Darcey Bussel, Laura Mvula, Karen Elson, Jasmine Whitbread, Grace Coddington and Tracey Emin.

 

Also by going on Marks and Spencer’s TV YouTube channel, you can view the individual interviews with the women. Marks and Spencer are a large and well known company who are known for producing large campaigns and usually successful campaigns at that, too. I love the concept and I can’t wait to see it on TV (as I came across this on YouTube). They certainly have not disappointed with this concept, well done.

(image from facebook.com)

Brilliant Colgate Advert

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It’s not an advert I’ve actually seen myself in the media, it is one that was sent to me by my friend, Dani. She came across it online and thought it was brilliant – which I agree, it is. What do you think?

 

 

Live Like Grandpa Did

 

This is Coca-Cola’s new advert to encourage a healthy life style as part of a anti-obesity campaign. I love it! As Britain – a long with many other countries have a growing waistline it’s about time that companies are trying to emphasize the need for a healthy lifestyle. Coca-Cola are just the kind of big company which needs to help tackle this problem. Ok, I agree, Coca-Cola may be one of the problems with it’s sugar-filled drinks. However, that’s due to people’s own consumption as I’m sure it could be incorporated into a healthy lifestyle if drank as a treat once in a while. My favourite part of the advert is the montage of heart-warming family images at the end. Well done Coke, you get a thumbs up from me.

 

 

Be less Cat, and more Dog

I’m sure you’ve all seen it. O2 has unleashed a new campaign telling the audience to “be more dog”, whatever that means. However, although the slight confusing as to what the advert is actually trying to say (at first), it is my favourite advert on TV at the moment. It’s amazing!

 

 

What do you think? When I first saw it, it stood out, I’ve never seen anything like that before, and I actually enjoyed watching it. That’s what you need for a good advert, right? It took me a while to realize it was advertising O2 but since I pay attention to it every time it’s on it didn’t take me long to remember. So why do we need to ‘be more dog’? And what does that even mean? Well O2 have been very kind and made a video – almost as entertaining as the first – to explain what this concept means. However some may say if it has to be explained then it hasn’t worked very well…

 

 

It’s either an act of genius, or waste of time as it has to be explained. I say an act of genius – I love it.

Inspire yourself…

I’ve just decided to blog after watching an inspirational video which I came across on someone else’s blog. Dove do amazing things. Hope this inspires you too…

I came across this one on http://oliverallover.com/

 

And here’s one that I came across years ago whilst at college that always makes me think…

 

Enjoy.

Where’s my name?

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There it is!

I love Coca Cola’s current campaign – printing 150 of the most popular names on Coke bottles. It’s genius. I’m sure most people who have seen Coke bottles in a store have had a cheeky look to see if their name is there.

The sheer joy of finding your own name, whether it’s a popular name or not, makes you feel like a kid again looking through personalized stuff in a shop just to see if you can see your name (I’m sure we’ve all done it). I haven’t actually found my own name, a friend found it in London and sent me a picture. It was a nice surprise as I know my name isn’t very popular – usually people are called Jo for short.

It’s quite clear to see this campaign is turning people into children again, aside from people looking for their names there’s been quite a lot of comments/complaints wondering why Coke don’t provide a bottle with their name on. Are they taking it too seriously? After all it is just meant to be harmless fun.

I can’t wait to see what their marketing department do next!

The annoying ‘Go Compare’ man!

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We all know the ridiculous and annoying theme tune: GO COMPARE, GO COMPARE – OK I’ll stop now, I know how annoying and catchy it is.

We might hate the adverts – the previous ones anyway – but we can’t deny it is fabulous advertising. Whenever I have needed to get car insurance quotes, Go Compare is where I go first just because I remember it easily; exactly what the advert is designed for.

However since they’ve stopped the irritating singing (luckily for us) they’ve turned the campaign into something funny, showing ‘Gio Compario’ looking for another job because people hate him. The latest one to hit our screens this April has been Gio walking into his agency with his new piano playing dog. I find the advert creative and funny, by making the consumers hate him then showing their knowledge that we hate him is very clever.

http://www.youtube.com/watch?v=w8fN2etDpAw

I remember my Dad complaining every time Gio started singing and rush to put the TV on mute, but then when they brought out the first advert of a woman attempting to bomb Gio – well, I’ve never heard him laugh so much. Very clever marketing from Go Compare and I wonder where they are going to go next…