Be The Artist, Not The Canvas


I found this piece of advertising on http://www.adsoftheworld.com whilst trying to find some inspiration for this weeks blog post. It is from the company Steinlager, shedding light on the idea people need to drink responsibly – but as you can see, they do it in a very humorous way.

I’m sure we all know someone who has been drawn on when been drunk (or maybe it was you), so it’s something an audience can connect with and possibly be reminded of an old memory. Steinlager is a lager-style beer which is brewed in New Zealand. So there’s alcohol brands trying to spread the word that people need to drink responsibly? I wouldn’t of believed it before.

I love how Steinlager are trying to joke with the audience, using the motto to hint to the audience to be the person drawing on the drunk one – don’t be the one who’s drank too much who’s going to wake up tomorrow with drawn on glasses/bra/moustache. Alcohol brands will struggle in a lot of cases trying to tell the audience “drink responsibly, alcohol can cause damage, but come and buy our booze” as both go against each other. Here’s another advert from the ‘be the artist’ campaign…


It’s a very clever advert and definitely gets an 8/10 from me.

It’s Fizzy. It’s Ginger. It’s Phenomenal.

As Summer is coming close to an end, and I go back to University next week, my life isn’t quite yet hectic. Once my lectures are back in full swing and I’m starting my one-day-a-week internship, I’ll hopefully be posting about “A Day In The Life Of An Intern” (or something along the lines of that). But until then, as nothing much is going on I’ve decided to dedicate this blog post to Irn Bru as my sister showed me a montage of Irn Bru adverts from the past few years and I think I should shine light to them. I didn’t realize how funny they were!

Here we go (the title will make sense after watching this)…


This was banned from TV, however, it is still hilarious!


This is unexpected…


“You canny call her Fanny”…


Not too sure if this is appropriate for a TV ad – maybe that’s why I’ve never actually seen it on TV!


And finally… This is possibly the smartest of all the adverts shown so far as it’s shown throughout Christmas – and we all know the snowman and we know the song too.