graphic design

I Failed Graphic Design

It’s close to that scary time in a Placement Year – my first ever appraisal. I have my appraisal tomorrow with the big bad boss (who actually isn’t big or bad and is probably reading this… Hi Caroline!) and it’s got me thinking about what I’ve been up to in the past six months.

I have to fill in a “Student Self-Assessment” beforehand ready to take into the meeting so I have been writing a list of things I’ve done so far. The majority of things on the list are design tasks, which cover anything from leaflets to reports. It’s been interesting to work on such a variety of projects and give me experience working with different documents. Usually we get most things created by designers who will then print them too, but a few tasks I’ve actually created from start to finish in house and have been able to send them onto printing companies for the final stage. This essentially is cutting out the designers fee altogether – which in my opinion are all overpriced in the first place.

Tip: if you’re a student with basic Photoshop and Illustrator skills then create a graphic design company, I bet you’ll be better than half of the ‘designers’ out there already and you’ll rake in the money. Rant over.

To name a few I’ve designed a new complaints leaflet which was originally created by professional graphic designers. I designed the Junior Newsletter which gets sent out once a year to approximately 7,000 junior members of the credit union. I’m currently working on the credit union’s annual report which holds facts and figures of the past year and predictions for the future.

Who would have thought that I, the girl who scraped a D in AS Level Graphic Design (and had to drop it) am designing things for the biggest Police credit union in the UK?

Another thing this appraisal has got me thinking about is what I want to do in the future. Obviously the design side of things I enjoy a lot, but also the media planning side of things. Deciding what adverts are being sent where and what e-newsletters/ads we’re going to send to who and when. Another thing I really enjoy is being able to go out and be the face of the company – kind of like PR – as you get to meet some really interesting people and you can portray your company/service however you wish.

Working for a smaller company with fewer employees allows you to learn about so many different things, so anyone reading this blog who’s looking for a placement year don’t just aim to work for a company because you’ve heard of their name. At the end of the day you’re going to be a small cog in a large wheel and not experience as much as you possibly could elsewhere. I’ve been lucky to learn many things about what I DO want to do in the future.

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