social-media

Look Up From Your Smart Phone

The purpose of this blog post is just to share this YouTube video to any of those who have not already seen it. We live in a society where we are obsessed with media and our smart phones are our closest friends. We capture every moment and make it picture perfect, focusing more on how the image will come out rather than the memory we are creating. Sadly, this is now the norm for the younger generation, our social reality becomes our main reality.

I found this video being shared on Facebook by numerous friends, clearly showing it has made quite a few people stop and think. As a result of this, I am going to make sure when I am out with friends, then I’m out with friends, real friends, not virtual ones, make memories, have a laugh, have real life social interactions that I will remember for a lifetime.

Here’s another video I found;

It may not be as long as the first one, but the concept is similar. It makes you realize what you really miss out on when your eyes are glued to your smart phones, you don’t see what is really happening.

But the phone’s down and enjoy what’s really around you…

Nerds Today, Bosses Tomorrow.

This weeks blog post is purely just to show my love for this anti-bullying advert I came across this morning – I’m sure many of you will come across it shortly as it’s making its way round the web virally. As I am already a big fan of Saatchi & Saatchi, this possibly made me love them that little bit more.

This advert shows the typical school nerds getting bullied whilst singing their hearts out to the tune of “I Will Survive”. The lyrics in the song and the message of the advert is an unseen twist to usual anti-bullying campaigns (you know, the ones which make you want to jump into your TV and give the bully victims a hug?!) It gives the bully victims power and hope, and quite probably a realistic message to the bullies for the future – these clever nerds at school could well be your future bosses!

Genuis. I love Saatchi & Saatchi!!

 

#FirstWorldProblems

I’m sure many of you are all aware of the hashtag #FirstWorldProblems, and if you are not, let me explain…

First world problems are problems that many of us will complain about in day to day life, many get broadcasted on Twitter or Facebook. Here’s a few first world problems that I have just found on Twitter…

“Can’t decide between Jamie or Nigella roast potatoes #FirstWorldProblems

“I’m so hungry, but I’m too lazy to go downstairs #FirstWorldProblems

“So many shoes…so little luggage space #FirstWorldProblems

“When your phone charger doesn’t reach you in bed #FirstWorldProblems

“All the tech in the world and still bored #FirstWorldProblems

Get the picture?

They’re all silly things and I bet we’ve all been guilty at one time or another of thinking/saying/complaining about something similar to these. At first, I found the hashtag quite amusing, and guilty, I have used it once or twice on Twitter. I found it rather amusing when I first heard about it, but now I’m rather reluctant to use it.

So here’s some food for thought… whilst we are here pulling our hair out because we’ve gone to bed then realised the phone charger is downstairs and we have to go allllllllll the way back down the stairs to get it, or Tesco has ran out of our favourite flavour of Ben & Jerry’s (which are all clearly #FirstWorldProblems), what would third world problems look like?

I have no water to drink and I haven’t had any for days #ThirdWorldProblems

We have no food to feed our family tonight #ThirdWorldProblems

This YouTube advert really puts into perspective how ridiculous the things we say actually are. It cleverly jumped on the back of the first world problems trend and was able to turn it around to raise awareness of their charity…

The aim of this blog post is to realise how ridiculous many of the things we complain about actually are. Since it’s Christmas time we need to look at the things we own and the people who are around us and be grateful of every single thing because there are millions of people who can only wish for the things what we have. Yes, it may be annoying if your phone dies and you haven’t finished editing your selfie for Instagram but be grateful that you even have a phone, be grateful that your house has electricity. It may only happen in the first world but it isn’t a problem. Realise how lucky you really are.

Merry Christmas,

Love Jo.

A Crash Course To Shine

Take a look at the fabulous Nikkie, who is well known on YouTube for her make up tutorials. She has (at this particular moment in time) 347,391 subscribers on YouTube, all who can’t wait to learn her next trick of the trade. However, the following crash course probably shocked the majority of the 1,588,991 viewers…

Did you think it was a normal make up tutorial? So did I. Such a creative campaign from Volkswagen, the shock factor definitely grabs the audiences attention and gets the message across, in my opinion, of course.

“500,000 crashes are caused by women drivers applying make-up.”

This was published in YouTube on 5th April 2012, so although it went viral at the time, it didn’t manage to reach me. Instead I came across this video in a lecture at University and thought it was definitely worth a blog post, a clever advert that needed to be shared. However, I’m sure this goes without saying but the message is infact very serious and if failed to be taken seriously can result in a fatal disaster. Although the creativity of it deserves a lot of credit that doesn’t take away from the seriousness of the message. I’m sure young women can learn a valuable lesson from this advert, and it may reveal to them the possibilities of what could happen by doing something which they may think is so minor, such as putting on lipstick whilst driving. Also by plotting the advert into social media, somewhere where people would least expect to see an advert makes it all the more effective. It also is aimed at the exact target audience. I wish I had seen this advert sooner!

Creativity and originality wins every time!

STOP TEMPTING ME, FACEBOOK

facebook-ads2

The adverts on Facebook usually have a link between previous websites you’ve been on and items you’ve looked at, they are then tailored to your home page to tempted you to go back and buy. Ok, I understand the concept BUT I can’t handle the temptation!

As a woman, I like online shopping, I do it quite a bit (probably too much). So when I’m looking at a new pair of shoes or a new dress then decide “No, Jo you don’t need them, save your money!”, I then go onto Facebook where the previous item is being pushed in my face. No wonder people are going into debt when you can’t even go o Facebook to talk to friends without being told to buy a handbag!

However, Facebook do completely get it wrong at times aswell. At this moment in time there’s an advert on my home page for powered wheelchairs…dunno where they have got that one from?!

I think the Facebook advert concept is great for fashion retailers, tempting an audience to go back and purchase. So well done Facebook in making me buy those shoes but you didn’t do so well in trying to get me to buy a wheelchair, sorry!

(image from byzblog.com)

 

Inspire yourself…

I’ve just decided to blog after watching an inspirational video which I came across on someone else’s blog. Dove do amazing things. Hope this inspires you too…

I came across this one on http://oliverallover.com/

 

And here’s one that I came across years ago whilst at college that always makes me think…

 

Enjoy.

Audience, Are You There?

Blog-comments

Create a blog: check.

Blog on a regular basis: check.

Mention your blog on social media sites to generate an audience: check.

Get people to comment: errrrrr…

Since I’m a relatively new blogger I’m learning things on a regular basis in the blogging world, and I have noticed that blogs are either ridiculously popular with 100+ likes, plenty of comments and many many followers, or have 3 maximum likes and never a comment. So what makes a blog go from ‘you’re lucky if 5 people read your latest post’ to ‘this is a blog equivalent of a newspaper’?

I’ve been brainstorming ideas as to why some are popular and some just aren’t. Is it because you need to create a large, loyal audience/fan base then the communication will start or it is because the post are just, well, dull? Or maybe you need one person to comment then others follow? Who knows? – I obviously don’t!

It seems like in the blogging world you’ve either got it, or you haven’t. Your followers seem to grow, your likes & comments grow and you have a loyal readership, OR, you waste your time every week and basically talk to yourself but do it online. Like most of you, I’m hoping I’m the first one. Watch this space.

(Image from tweakyourbiz.com) 

Leave The # For Twitter!

#facebook (Image from http://www.digitaltrends.com)

Why is Facebook copying Twitter and Instagram’s hashtag feature? I’m not a fan! Not long ago I would see people using the # symbol on Facebook even though it didn’t actually do anything – even then I thought “excuse me, you’ve got the wrong website – think you’re supposed to be on Twitter!”

Facebook needs to stop trying to copy other websites. We have different social media sites because we use them for different things. Facebook; I communicate with friends and family, LinkedIn; I communicate with people in the professional world, and Twitter; I can communicate with absolutely anyone, and celebrities! If I use Facebook, like many others, to communicate with people I know then why would I be bothered what random people are hashtagging?

If something is popular, others seem to jump on the bandwagon rather than creating something new their-selves…why? I certainly will not be using that feature on Facebook. They don’t get a thumbs up from me for copying, there’s no creativity or thought gone into this and I think it’s absolutely useless for what people use it for.

What do you think? Do you like the new #Facebook?

You Never Know Who’s Watching!

watching(Image from www.etftrends.com)

It’s true, you don’t! As most of us tweet, blog, and write stuff on Facebook without being aware of who is reading what we’re saying, we have to be careful because someone important may actually be watching you!

During the start of University I tweeted completely unaware people were even bothered about what I was saying, I just tweeted for me, forgetting that there was a whole world out there to read what I was writing – BAD MOVE! During a University project, where we used social media to make a video go viral (which we succeeded in doing), I had a direct message from a Lecturer at Uni telling to be careful what I was writing on Twitter as we ‘had a lot of eyes on us’. He was right! We ended up having 2 different interviews from that because they were following what we were doing and saying whilst we were all completely unaware of it!

Since then I have been careful about what I write on the internet – it’s a big thing you know and a lot of people can see you! I even had a e-mail yesterday from podium.me asking for an interview with me about my recent blog post about the “Rate My Shag” pages on Facebook. Just when I thought my blog wasn’t popular!

It’s an amazing thing the internet, be careful what you do with it!