As an advertising student I do spend a lot of time looking at different adverts that are in the media. But also, as a woman, I pay attention to how women look in these adverts – mainly their slim, tanned, disproportional bodies. We constantly see “perfect” women in adverts from perfume to clothes – for male and female. It’s difficult to tell what is actually real on these “perfect” women we are shown.
So… one day I decided to have a play around with one of my holiday snaps from this year. As you can see, the photo on the left is the real one where I look very pale which not much make-up, then on the right I magically have a three-week-Caribbean-holiday tan, blusher and a touch of lippy! I know it’s not the best of editing – but I didn’t spend very long on it and I don’t have Photoshop. But it gives an idea of how much can be changed, I even found a “skinny” edit feature which slim down your face and body on the photo!
Don’t get me wrong, I am not gullible, I am very aware that the majority of the things we see in the media are not real and have been tampered with in some way. But, I do think it’s crazy that we can take a picture of someone and through editing we could change their skin colour, weight, height, make-up and facial features – all in a few clicks! I’m all for touching up photo’s and making things picture perfect for advertising campaigns but I don’t agree with showing young women disproportionate pictures of women and making them think it’s possible to look like them.
NOTE TO YOUNG WOMEN: DON’T BELIEVE EVERYTHING YOU SEE.