Just like every week I have been wondering what to write about in my next blog post. I came to the conclusion that as I’m getting a degree in Advertising AND Brand Management I will talk about about a brand which I have been thinking/screaming about recently – Blackberry. I have a Blackberry Curve at the moment, and thankfully the torturous 24 month contract I have had with it is finally ending soon.
Obviously the past 24 months has been enough to make me realize I will never be getting one again but for the sake of this blog post I wanted to see what other people thought of the phone/brand and also see how it’s doing. Clearly by the above picture it must be a universally known fact that BB Curve’s are, well, awful. I looked on the website Mashable for any info/articles about the brand and found the following articles titles: Who Would Buy Blackberry? (Aug 12, 2013), Blackberry Has Sought Buyers Since 2012 (Aug 13, 2013) and Blackberry PlayBook Is as Good as Dead (Jun 28, 2013). There were plenty more where those came from too. But what I want to know is how could such a massive brand go so wrong?
My issues with Blackberry come with the fact my phone only just lasted 12 months into the 24 month contract – for the last year I’ve had a partially working phone. The middle button (select/enter) key does not work, recently I’ve been having issues with scrolling anywhere on the menu of my phone, the battery is horrendous as one minute the battery will tell me it’s full then next it’s died and wont turn on, the dreaded “Blackberry clock” comes on the screen on a regular basis (to those lucky non BB users it means it’s froze and you have a long wait ahead till it works again), I could go on and on but I’ll just leave it there.
You would think the basics of being a successful brand would be; sell a good product, advertise/market yourself, and good customer service (obviously I am aware there’s much more that just this but you would think they would atleast get these sorted first?!). So why doesn’t Blackberry sort out their problem – bad products?!
(image from troll.em.com)