technology

Another Unhappy Customer

Just like every week I have been wondering what to write about in my next blog post. I came to the conclusion that as I’m getting a degree in Advertising AND Brand Management I will talk about about a brand which I have been thinking/screaming about recently – Blackberry. I have a Blackberry Curve at the moment, and thankfully the torturous 24 month contract I have had with it is finally ending soon.

bb Obviously the past 24 months has been enough to make me realize I will never be getting one again but for the sake of this blog post I wanted to see what other people thought of the phone/brand and also see how it’s doing. Clearly by the above picture it must be a universally known fact that BB Curve’s are, well, awful. I looked on the website Mashable for any info/articles about the brand and found the following articles titles: Who Would Buy Blackberry? (Aug 12, 2013), Blackberry Has Sought Buyers Since 2012 (Aug 13, 2013) and Blackberry PlayBook Is as Good as Dead (Jun 28, 2013). There were plenty more where those came from too. But what I want to know is how could such a massive brand go so wrong?

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My issues with Blackberry come with the fact my phone only just lasted 12 months into the 24 month contract – for the last year I’ve had a partially working phone. The middle button (select/enter) key does not work, recently I’ve been having issues with scrolling anywhere on the menu of my phone, the battery is horrendous as one minute the battery will tell me it’s full then next it’s died and wont turn on, the dreaded “Blackberry clock” comes on the screen on a regular basis (to those lucky non BB users it means it’s froze and you have a long wait ahead till it works again), I could go on and on but I’ll just leave it there.

You would think the basics of being a successful brand would be; sell a good product, advertise/market yourself, and good customer service (obviously I am aware there’s much more that just this but you would think they would atleast get these sorted first?!). So why doesn’t Blackberry sort out their problem – bad products?!

Rant over.

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(image from troll.em.com)

Audience, Are You There?

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Create a blog: check.

Blog on a regular basis: check.

Mention your blog on social media sites to generate an audience: check.

Get people to comment: errrrrr…

Since I’m a relatively new blogger I’m learning things on a regular basis in the blogging world, and I have noticed that blogs are either ridiculously popular with 100+ likes, plenty of comments and many many followers, or have 3 maximum likes and never a comment. So what makes a blog go from ‘you’re lucky if 5 people read your latest post’ to ‘this is a blog equivalent of a newspaper’?

I’ve been brainstorming ideas as to why some are popular and some just aren’t. Is it because you need to create a large, loyal audience/fan base then the communication will start or it is because the post are just, well, dull? Or maybe you need one person to comment then others follow? Who knows? – I obviously don’t!

It seems like in the blogging world you’ve either got it, or you haven’t. Your followers seem to grow, your likes & comments grow and you have a loyal readership, OR, you waste your time every week and basically talk to yourself but do it online. Like most of you, I’m hoping I’m the first one. Watch this space.

(Image from tweakyourbiz.com) 

Leave The # For Twitter!

#facebook (Image from http://www.digitaltrends.com)

Why is Facebook copying Twitter and Instagram’s hashtag feature? I’m not a fan! Not long ago I would see people using the # symbol on Facebook even though it didn’t actually do anything – even then I thought “excuse me, you’ve got the wrong website – think you’re supposed to be on Twitter!”

Facebook needs to stop trying to copy other websites. We have different social media sites because we use them for different things. Facebook; I communicate with friends and family, LinkedIn; I communicate with people in the professional world, and Twitter; I can communicate with absolutely anyone, and celebrities! If I use Facebook, like many others, to communicate with people I know then why would I be bothered what random people are hashtagging?

If something is popular, others seem to jump on the bandwagon rather than creating something new their-selves…why? I certainly will not be using that feature on Facebook. They don’t get a thumbs up from me for copying, there’s no creativity or thought gone into this and I think it’s absolutely useless for what people use it for.

What do you think? Do you like the new #Facebook?

You Never Know Who’s Watching!

watching(Image from www.etftrends.com)

It’s true, you don’t! As most of us tweet, blog, and write stuff on Facebook without being aware of who is reading what we’re saying, we have to be careful because someone important may actually be watching you!

During the start of University I tweeted completely unaware people were even bothered about what I was saying, I just tweeted for me, forgetting that there was a whole world out there to read what I was writing – BAD MOVE! During a University project, where we used social media to make a video go viral (which we succeeded in doing), I had a direct message from a Lecturer at Uni telling to be careful what I was writing on Twitter as we ‘had a lot of eyes on us’. He was right! We ended up having 2 different interviews from that because they were following what we were doing and saying whilst we were all completely unaware of it!

Since then I have been careful about what I write on the internet – it’s a big thing you know and a lot of people can see you! I even had a e-mail yesterday from podium.me asking for an interview with me about my recent blog post about the “Rate My Shag” pages on Facebook. Just when I thought my blog wasn’t popular!

It’s an amazing thing the internet, be careful what you do with it!

Social Media Addiction – Is It Real?

facebookaholic(Image from brandalsurga.blogspot.com

I, like many others, am the stereotypical young person who is always looking at some sort of screen. If it’s not my Blackberry, then its my Nook tablet or my Dad’s iPad, or my laptop or my TV. Sometimes I am even looking at 3 at once!

As most people, I can access Facebook and Twitter on my mobile so I can easily check what’s going on no matter where I am, and yes, I probably check them too much (every 2 minutes isn’t normal, right?). I use these as a newspaper when I am commuting, whether I’m on a bus, tram or train I will scroll through my news feed to see if anything new is going on. I use Twitter to tell me life events rather than watching the news, and I’ll have a group conversation via Facebook as opposed to meeting up in person. Surely everyone else does the same thing though? I think as a society we’ve got to a point where it’s normal but could it actually be classed as an addiction?

I’m sure plenty of people know what I’m talking about when you leave the house and leave your phone behind, you feel ‘lost’ without it. Many Blackberry users have been known to see the red light (the notification alert) even when there are no notifications, but they are adamant they have seen it. I will hold my hands up and say I have been sure in the past I’ve seen the red light when I in fact have not.

I have read an article from The Telegraph (I read it online, surprise surprise) explaining a study which was undertaken to see if people who claim to be addicted to social media have withdrawal symptoms when they go without Facebook and Twitter. Indeed they found out they did get withdrawal symptoms when they were forced to go cold turkey.

What would happen to people like me if Facebook, Twitter, or even mobiles were to disappear? Would we need to go to social media rehab?

“Start being a professional today”

simplewash

Some of you may already be aware of this website, but for me it’s a new revelation. SimpleWash (once known as FaceWash).

It’s a website which has an app on Facebook and Twitter, which allows you to log into both social media profiles and you can search a word to see if you have previously tweeted it or wrote it on Facebook. The whole idea of it is to type in any swear words, search if you’ve used them, then it gives you the chance to delete them before anyone else can find them!

When people are young and unaware of what these profanities or explicit comments could do for their potential future, SimpleWash gives people the opportunity to delete all these mistakes and have a clean start before entering the professional world.

You don’t have to only look for swearing, you can look for any negative words or comments and delete them, for those days when you thought it was a good idea to rant online.

SimpleWash helps you to not only delete earlier mistakes but also make you think twice in future about what you’re really writing online and whether that would offend a potential employer. Seeing some of my old tweets/statuses shocked me, and I have certainly learnt what to and not too tweet or talk about online.

Great app. Very clever. Very useful.

For those of you that want to try it out: http://simplewa.sh/login