I love brands which promote strong women, and show young girls who are the real female role models in this society are. The real role models are the successful, happy, strong, powerful women – in my opinion rather than women who only have their looks. So this week I have decided to promote girl power by showing M&S’s new campaign.
Marks and Spencer have created their 2013 Autumn Collection campaign, which has been named “Britain’s Leading Ladies”. I’m all for strong women sticking together and showing girl power – so I love this campaign! M&S have chosen 12 women to represent Britain’s Leading Ladies. These women are: Ellie Goulding, Helen Mirren, Katie Piper, Helen Allen, Nicola Adams, Monica Ali, Darcey Bussel, Laura Mvula, Karen Elson, Jasmine Whitbread, Grace Coddington and Tracey Emin.
Also by going on Marks and Spencer’s TV YouTube channel, you can view the individual interviews with the women. Marks and Spencer are a large and well known company who are known for producing large campaigns and usually successful campaigns at that, too. I love the concept and I can’t wait to see it on TV (as I came across this on YouTube). They certainly have not disappointed with this concept, well done.
(image from facebook.com)
- The Marks & Spencer Campaign That Everyone Is Talking About (marieclaire.co.uk)