YouTube

Look Up From Your Smart Phone

The purpose of this blog post is just to share this YouTube video to any of those who have not already seen it. We live in a society where we are obsessed with media and our smart phones are our closest friends. We capture every moment and make it picture perfect, focusing more on how the image will come out rather than the memory we are creating. Sadly, this is now the norm for the younger generation, our social reality becomes our main reality.

I found this video being shared on Facebook by numerous friends, clearly showing it has made quite a few people stop and think. As a result of this, I am going to make sure when I am out with friends, then I’m out with friends, real friends, not virtual ones, make memories, have a laugh, have real life social interactions that I will remember for a lifetime.

Here’s another video I found;

It may not be as long as the first one, but the concept is similar. It makes you realize what you really miss out on when your eyes are glued to your smart phones, you don’t see what is really happening.

But the phone’s down and enjoy what’s really around you…

Advertisements

Nerds Today, Bosses Tomorrow.

This weeks blog post is purely just to show my love for this anti-bullying advert I came across this morning – I’m sure many of you will come across it shortly as it’s making its way round the web virally. As I am already a big fan of Saatchi & Saatchi, this possibly made me love them that little bit more.

This advert shows the typical school nerds getting bullied whilst singing their hearts out to the tune of “I Will Survive”. The lyrics in the song and the message of the advert is an unseen twist to usual anti-bullying campaigns (you know, the ones which make you want to jump into your TV and give the bully victims a hug?!) It gives the bully victims power and hope, and quite probably a realistic message to the bullies for the future – these clever nerds at school could well be your future bosses!

Genuis. I love Saatchi & Saatchi!!

 

Three Advert Rocks #SingItKitty

I don’t know about you but I didn’t think anything could beat #DancePonyDance, but I think they have actually managed to do it. With there new advert rocking the hashtag #SingItKitty they have come up with a unique and funny concept yet again. Each time I see it on TV it entertains me equally as much as it did the time before (surely this means it’s a pretty good advert?), it’s a nice change from seeing Go Compare adverts which I try my hardest to ignore.

If it wasn’t good enough with the little girl with more confidence than Beyonce, the little diva cat in the basket is her perfect sidekick. The advert concept itself is great but with poor music it could have been ruined, however this well known track that sticks in all of our heads for hours after it couldn’t have been a more perfect match.

Even though I adore Three’s adverts I still don’t think they have been totally successful – but in my case I don’t think they could ever be? I love them as a brand in terms of the adverts they produce, they are creative and memorable and get a lot of publicity but their service still remains the same. Realistically they put money into their advertising to hopefully get money out of it by gaining new customers, the idea being people will remember Three when they are coming up to renewing or starting a new mobile contract and will want to go with Three but is this really going to happen? As said earlier I love their adverts and like them as a brand but I still know if I’m renewing my mobile contract I’ll never ever go with them as, believe it or not, I actually like my phone having signal (I know, it’s crazy isn’t it?!). If many others are still aware that Three are known for their customers having poor signal, will a good advert really sort that out?

Oh well, I don’t mind either way, I’m sure I’ll love the next advert just as much and I’m sure I’ll blog about that one too! For those of you who haven’t seen the advert until now, you’re welcome.

 

#FirstWorldProblems

I’m sure many of you are all aware of the hashtag #FirstWorldProblems, and if you are not, let me explain…

First world problems are problems that many of us will complain about in day to day life, many get broadcasted on Twitter or Facebook. Here’s a few first world problems that I have just found on Twitter…

“Can’t decide between Jamie or Nigella roast potatoes #FirstWorldProblems

“I’m so hungry, but I’m too lazy to go downstairs #FirstWorldProblems

“So many shoes…so little luggage space #FirstWorldProblems

“When your phone charger doesn’t reach you in bed #FirstWorldProblems

“All the tech in the world and still bored #FirstWorldProblems

Get the picture?

They’re all silly things and I bet we’ve all been guilty at one time or another of thinking/saying/complaining about something similar to these. At first, I found the hashtag quite amusing, and guilty, I have used it once or twice on Twitter. I found it rather amusing when I first heard about it, but now I’m rather reluctant to use it.

So here’s some food for thought… whilst we are here pulling our hair out because we’ve gone to bed then realised the phone charger is downstairs and we have to go allllllllll the way back down the stairs to get it, or Tesco has ran out of our favourite flavour of Ben & Jerry’s (which are all clearly #FirstWorldProblems), what would third world problems look like?

I have no water to drink and I haven’t had any for days #ThirdWorldProblems

We have no food to feed our family tonight #ThirdWorldProblems

This YouTube advert really puts into perspective how ridiculous the things we say actually are. It cleverly jumped on the back of the first world problems trend and was able to turn it around to raise awareness of their charity…

The aim of this blog post is to realise how ridiculous many of the things we complain about actually are. Since it’s Christmas time we need to look at the things we own and the people who are around us and be grateful of every single thing because there are millions of people who can only wish for the things what we have. Yes, it may be annoying if your phone dies and you haven’t finished editing your selfie for Instagram but be grateful that you even have a phone, be grateful that your house has electricity. It may only happen in the first world but it isn’t a problem. Realise how lucky you really are.

Merry Christmas,

Love Jo.

A Crash Course To Shine

Take a look at the fabulous Nikkie, who is well known on YouTube for her make up tutorials. She has (at this particular moment in time) 347,391 subscribers on YouTube, all who can’t wait to learn her next trick of the trade. However, the following crash course probably shocked the majority of the 1,588,991 viewers…

Did you think it was a normal make up tutorial? So did I. Such a creative campaign from Volkswagen, the shock factor definitely grabs the audiences attention and gets the message across, in my opinion, of course.

“500,000 crashes are caused by women drivers applying make-up.”

This was published in YouTube on 5th April 2012, so although it went viral at the time, it didn’t manage to reach me. Instead I came across this video in a lecture at University and thought it was definitely worth a blog post, a clever advert that needed to be shared. However, I’m sure this goes without saying but the message is infact very serious and if failed to be taken seriously can result in a fatal disaster. Although the creativity of it deserves a lot of credit that doesn’t take away from the seriousness of the message. I’m sure young women can learn a valuable lesson from this advert, and it may reveal to them the possibilities of what could happen by doing something which they may think is so minor, such as putting on lipstick whilst driving. Also by plotting the advert into social media, somewhere where people would least expect to see an advert makes it all the more effective. It also is aimed at the exact target audience. I wish I had seen this advert sooner!

Creativity and originality wins every time!

Guinness – Made Of More

This is the latest Guinness advert which started to be shown last month (September 2013). The reason I have decided to blog about this particular advert this week is because I love the concept and the meaning of friendship and selflessness is truly shown by the people in the ad. As we see a group of young men all taking part in a game of wheelchair basketball, we’re shown an intense game and a great deal of teamwork. Then, once the game is over, all but one of the men stand up out of their wheelchair and head out – one giving the last gent, still in the wheelchair a pat on the back. The meaning behind the advert is very sweet and also portrays disability in a positive light – showing they are still normal people. After the game they head out to the pub and each celebrate with a pint of guinness.

Although I love the advert and it’s had a lot of positive press since it’s release I can’t help but wonder what the motivation behind the advert was? Does Guinness really want to change perceptions of disability? Or did they just create this advert because they knew most people would see it and think “Oh that’s a nice thing Guinness have done”?  I tried researching to see if Guinness has had any other links with disability or wheelchair based sports but wasn’t able to find one. I don’t think we’ll be seeing a similar message from Guinness again. Despite being unsure of their motive behind this advert, I won’t take it away from them that they have been very successful and have created a truly heart warming ad. The figures show it’s success as it went viral very quickly generating over 3 million views in 4 days. It’s definitely in my top 20.

“I killed a man.”

What comes to mind when someone mentions a ‘viral’ video? Is it a musical marriage proposal? Twerking gone wrong? Or even a young child shouting “Charlie bit my finger”? If it any of the above do come to mind then I’m not surprised as that’s what I would think of too.

Just to clear it up for any not aware of the term viral video – it’s when a video becomes very popular by people sharing it to others usually via the internet. Usually we find viral videos to be funny, very sweet or unique. However this video I have shared below I am surprised became viral.

This video is very emotive, with a strong message. Without being an advert for “Don’t Drink and Drive” it acts as one. It comes from a campaign/group called Because I Said I WouldThey have a YouTube page, a Facebook page and a Twitter feed. When trying to find out what this group is about I came across the following… Because I said I would is a social movement dedicated to bettering humanity through the power of a promise. To encourage positive change and acts of kindness, we send “promise cards” to anywhere in the world at no cost. Because I said I would executes charitable projects in support of other non-profit organizations and good they bring into the world. (http://www.youtube.com/user/becauseisaidiwould/about).

I doubt you’ll see another viral video like it so give it a watch.

 

 

It’s Fizzy. It’s Ginger. It’s Phenomenal.

As Summer is coming close to an end, and I go back to University next week, my life isn’t quite yet hectic. Once my lectures are back in full swing and I’m starting my one-day-a-week internship, I’ll hopefully be posting about “A Day In The Life Of An Intern” (or something along the lines of that). But until then, as nothing much is going on I’ve decided to dedicate this blog post to Irn Bru as my sister showed me a montage of Irn Bru adverts from the past few years and I think I should shine light to them. I didn’t realize how funny they were!

Here we go (the title will make sense after watching this)…

 

This was banned from TV, however, it is still hilarious!

 

This is unexpected…

 

“You canny call her Fanny”…

 

Not too sure if this is appropriate for a TV ad – maybe that’s why I’ve never actually seen it on TV!

 

And finally… This is possibly the smartest of all the adverts shown so far as it’s shown throughout Christmas – and we all know the snowman and we know the song too.

End Of The World Job Interview

Although I’ve already blogged once this week, I came across a great new advert which my boyfriend had shared on Facebook which I had to show on my blog. For all of you who haven’t yet seen it, get watching!

A fabulous ad for the new LG Ultra HD 84″ TV. 10/10 from me – what do you think?

Be less Cat, and more Dog

I’m sure you’ve all seen it. O2 has unleashed a new campaign telling the audience to “be more dog”, whatever that means. However, although the slight confusing as to what the advert is actually trying to say (at first), it is my favourite advert on TV at the moment. It’s amazing!

 

 

What do you think? When I first saw it, it stood out, I’ve never seen anything like that before, and I actually enjoyed watching it. That’s what you need for a good advert, right? It took me a while to realize it was advertising O2 but since I pay attention to it every time it’s on it didn’t take me long to remember. So why do we need to ‘be more dog’? And what does that even mean? Well O2 have been very kind and made a video – almost as entertaining as the first – to explain what this concept means. However some may say if it has to be explained then it hasn’t worked very well…

 

 

It’s either an act of genius, or waste of time as it has to be explained. I say an act of genius – I love it.